(Read more about how to create a hashtag for your brand in this article).
Your customers may not be as likely to use your hashtag if it’s hard to spell or takes too long to type. It’s often a good idea to keep it simple by using the name of your eCommerce store as the hashtag, but you may want to shorten or abbreviate it if you have a long name. HOW TO GET CUSTOMERS TO POST USER-GENERATED CONTENT ABOUT YOUR ECOMMERCE BRAND (EVEN IF YOU’RE JUST STARTING OUT) Create a branded hashtag for your eCommerce marketing strategy.įirst of all, you need to figure out the perfect hashtag to represent your business.
Today, I’m going to go over everything you need to know about getting your customers to post user-generated content about your brand on social media. Sounds great, but which tactics are most effective? That’s why your eCommerce marketing strategy should include tactics that will encourage customers to post photos about your brand. Your business can then use that user-generated content to increase engagement both on social media and on your website. If the only images your customers see in relation to your eCommerce business look like they were taken in a studio with paid models, they might not be as likely to make a purchase.īecause customers want to see real people using your products.Īccording to Nielsen’s Global Trust in Advertising Report, 83 percent of consumers value peer recommendations and reviews above professional content.Īnd when customers see you celebrating the community by sharing their photos, they’ll be inspired to take their own photos related to your brand and share them with their following. Visuals impact buyer behavior – there’s no doubt about it.īut not just any visuals will have the impact you planned on your eCommerce marketing strategy. Categories Advertising, B2C, Ecommerce, Social Media Share: How to Encourage Customers to Post Photos about Your Brand
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